Seltzer presents Fred LeBlanc
on Branding

Designer, developer, user-experience guy and all round deep thinker about design, Fred LeBlanc makes branding clearer than it’s ever been. The term “branding” gets bandied about quite a bit, and it is packed with a million nuances. “Getting” brand is crucial if you’re going to communicate compellingly about your company (be it a company of one or a firm of thousands). This talk will get to the heart of the matter and then give us all space to discuss our issues in depth.

Fred LeBlanc will present his eye-opening talk on the essence of branding, and we’ll follow it up with breakout roundtable discussions with Fred and Annie (from Seltzer) where we’ll discuss your real-life questions, concerns and ideas. We’ll also feed you lunch and give you some time to network with all the other cool folks who turn up.

Date: Tuesday, September 27th, 2011
Time: 12-2pm
Place: WorkBar, 711 Atlantic Ave, Boston (across from South Station)
Cost: $25 (includes yummy lunch from Clover Food Lab)

About the Speaker
Fred LeBlanc has worked at large Boston ad agencies, small web development companies, and on his own, working to create awesome and well branded interactive user experiences. Things Fred Likes: Clean, simple and semantic web, HTML5, co-hosting BuildGuild, his wife Scarlette, the Large Font coalition, and Grey Goose & tonic.

About the Host
Annie Smidt, owner of Seltzer, is an accomplished designer, strategist, and alternative processes photographer. Things Annie Likes: Art & science, words & pictures, print & web, collaborative consumption, sustainability, miscellany, big ideas, progressive Victorians & her dog, Mr. Sheep.